A partnership to promote a trusted seafood industry
Why partner with TrueFins
TrueFins was established to bring clarity and reliability to the seafood industry through expert verification and testing. Our mission is to help businesses ensure safe, high-quality products reach consumers with full traceability and compliance every step of the way.
What we do
Our experienced team combines scientific knowledge, regulatory expertise, and industry insight to deliver verification services that inspire confidence. Connect with us to learn how we uphold your standards and protect your reputation.
TrueFins approval process
Testing: We take samples from your prodcuts and use genetic Metabarcoding to check species DNA.
Results: Your products are TrueFins verified with a Pass (95%). Or we provide a pathway for improvement to help you achieve it.
Promotion: Verified buisnesses can license the TrueFins ecolabel for use on verified products and services. See license terms for further information.
Take the next step
We believe the best approach is a collaborative partnership. We want to see the seafood industry thrive together. Contact our partnerships team to enquire about how we can tailor our service to your business needs.