Promoting Transparency, Traceability & Trust in the Seafood industry
Vision
A trusted seafood industry, where the supply chain is fully transparent and everyone can trace their fish from catch to cart. Safe, sustainable, simple seafood.
Mission
To make the TrueFin a symbol of assurance for buyers and sellers. Showcasing the hard work already done by some, to raise the bar for the whole seafood industry to be transparent, traceable and trusted.
Our Work
TrueFins was established to bring clarity and reliability to the seafood industry through expert verification and testing.
Our experienced team combines scientific knowledge, regulatory expertise, and industry insight to deliver verification services that inspire confidence. Speak with our partnerships team to learn how we showcase your standards and protect your reputation.
Who we are
Anya Wishart
Chief Scientific Advisor
Khianna Lee
Chief Financial Officer
Ryan Wong
CEO
Amelia Green
Chief Marketing Officer
Poppy Smith
Chief Operating Officer
Andrew Currie
Chief Technology Officer