Transparent, Traceable & Trusted seafood.
Partner with TrueFins for reliable seafood verification and testing solutions tailored to your business. We help maintain integrity and consumer trust through transparent processes.
39%
UK Processed Seafood mislabelled*
44%
UK Cod mislabelled
8%
Fish & Chip shop mislabelling
Trusted Seafood Verification
TrueFins ensures transparency and traceability are at the core of the seafood industry through expert verification and testing. Our mission is to help businesses inspire trust and assurance in safe and sustainable products.
Why it matters
TrueFins know that everyone deserves to know what they're buying and what they're eating. Join us in calling for change in the industry. Safe Seafood is transparent and traceable.
Promoting Partnership
TrueFins provides professional verification and rigorous testing services focused on seafood quality, safety, and traceability. Our precise methods support businesses in meeting regulatory standards and consumer expectations with confidence.
Backed by science & technology
Using the latest in eDNA science, to test samples from the production line and check against our MetaBarcoding database.